Do Well by Doing Good
From the Inside Out

About me

My name is Lior Klisman.
Serial Founder Turned Coach

I didn’t grow up with a silver spoon.
What I inherited was something far more complex—patterns.

Generational beliefs and emotional walls. A tendency to keep things in. I became the man who handled everything, felt very little, and kept moving forward no matter the cost. For years, I wore strength like armor.

At 12, I started selling pretzels outside a football stadium.
At 16, I launched a clothing brand with my best friend.
At 23, I tried real estate.
At 28, I tried security.
Some flopped. Some made money. All of them taught me how to get back up.
Structure & the Search for Stillness
After highschool, I served in an intelligence unit as an operational project manager.
It was high-pressure, fast-moving, and forced me to grow up fast. I learned how to lead without a script. How to operate under stress.
How to take responsibility when the stakes were real.

But even then, something inside me was unsettled.
I had structure—but no stillness.
Purpose—but no peace.
So I left.
Finding Myself in the Wild
I flew to India with nothing but a backpack and the ache of unanswered questions.
I spent almost a year soul-searching.
Silence. Surrender. That time cracked me open. It was the first time I wasn’t building anything, I was just listening. To myself. To life. To what actually mattered.

When I came back, I gave college a shot. I sat through classes, trying to plug back into the traditional path. But I couldn’t fake it.

I already knew: I don’t learn in rows of desks. I learn by doing.

By creating. By trying, failing, and figuring it out in the wild.
So I dropped out. Not because I didn’t care about growth.
But because I finally knew what kind of growth I needed.
Coaching Philosophy & Mission
The answer came in whispers:
Do meaningful work.
Build with heart.
Do well by doing good.
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That became my compass.

I’ve lived in seven countries across three continents, both as a kid and as an adult. I’ve started over more times than I can count. I’ve learned how to lead through discomfort, how to listen when ego wants to speak, and how to let go when control wants to grip tighter.

For a long time, I was avoidant in relationships. Distant, distracted, unavailable. I didn’t know how to be fully present. Until I did the work. Therapy. Coaching. Men’s groups. Spirituality. Plant medicine.

Everything I feared became the gateway to freedom. I faced the shadows and made peace with parts of myself I used to run from.

That’s why I coach the way I do now.I don’t help people chase performance. I help them come home to themselves.

To lead with clarity. To grow with integrity. To build businesses that feel as good as they look from the outside.
Certifications
⁠Hoffman Institute
⁠Mindfulness Self Compassion
Interpersonal Dynamics
Sedona Method Level 1
Master Timeline Therapy Practitioner
Master Hypnotherapist Practitioner
Master NLP Practitioner
⁠Hoffman Institute
⁠Mindfulness Self Compassion
Interpersonal Dynamics
Sedona Method Level 1
Master Timeline Therapy Practitioner
Master Hypnotherapist Practitioner
Master NLP Practitioner
My story isn’t about perfect outcomes.
It’s about relentless honesty.
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It’s about reinvention, over and over.
And it’s about sharing everything I’ve learned with those who are ready to walk that path, too.
If that’s you — Let’s go.
Schedule a call